co The Best Kind Of Content Curation Is ... |

Content curation has become a popular way for bloggers and online marketers to create new content for their audiences. One reason it has become so popular is that it doesn’t take as long to compile a list of links on a particular topic and add those to a blog post as it does to create new, original content. But …

and here’s the rub …

original content is better for you and your readers. It’s less filling, goes down easier, and tastes better. Not to mention, it helps your content rank better and provides more value for your readers. Don’t believe me? Check out the study conducted by SEO grandmaster Bruce Clay.

There’s no reason you can’t have both – curated and original content. You just have to work a little harder.

Instead of aggregating links and content into a post with no original content, try instead to distill content into a a single, all-original post that is relevant to the interests of your readers. When you do that, you can save yourself some time by curating great content AND make your readers, and the search engine spiders, happy because you are also providing original content.

Distilled content is the best form of content curation because it satisfies all the values you uphold – saving time, satisfying readers, and achieving high search engine rankings through original content.