co Using Entry Pages As A Key Metric |

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?”

It’s a good question and there’s no easy answer, but if you look at your referrer logs, you can see what pages site visitors enter your website by. If you know what social media and paid advertising campaigns you have run targeting those entry pages, then you can ascertain whether that traffic is from those efforts or from organic search. Also, you can set up a separate landing page for social media and paid search while keeping your primary landing page for organic search only. Be sure, if you do this, to block the search engines from crawling those pages you want to reserve only for social media and paid traffic.

In other words, set up a landing page that you wish to use for organic search only and target that landing page with specific keywords.

Your referrer logs should also tell you which pages are being found by search engines as opposed to other traffic sources. While you may see a “keyword not provided” message, you might also see that the keyword that was used ranked in a certain position. If you optimized your page well, then you should be confident that the user found your page by one of several possible keyword phrases related to the phrase you used to optimize your page by.

For instance, if you optimize a web page for a floral shop with “wedding flowers” and you get a lot of traffic to that site from Google knowing that most of the search phrases were in the top 10 ranking positions for most new visitors, you can be fairly confident that people are finding your site with some variation of your key phrase (wedding flowers).

This is not an exact science and you won’t know for sure which key phrase people are using to find your site because it is more than likely several different variations of your primary key phrase – but you can be confident that most of the search terms are variations of your key phrase.