Online marketers will argue over whether you should tweet your content multiple times or not. Some say you should and others no. The Search Engine Journal ran an article today in favor of multiple tweets. Here’s what they have to say about that.
- Multiple tweets have a greater chance of delivering more traffic to your website.
- If you tweet at different times of the day, you can reach multiple time zones.
- Different followers are on Twitter at different times of the day, so if you tweet at various times throughout the day, you’ll reach more followers.
- You can test multiple headlines.
I’ll have to agree with the general thrust of this article. There is nothing wrong with tweeting the same content multiple times. You can even retweet the same content on a monthly basis. Tweeting old content puts that content in front of new readers, and if your traffic is increasing, then you’ll reach those new followers that you didn’t reach last month.
The only issue I would have with the article, and it’s not really with the article per se, is that local businesses do not need to be concerned with multiple time zones. That doesn’t mean that multiple tweets is not something local businesses can’t benefit from. In fact, if you live in a large urban center with a diverse population, then you can still reach different audiences at different times of day.
It’s time for all businesses to consider the value of tweeting the same content multiple times. Figure out a schedule that works well for you, then tweet and retweet.