Businesses that establish a sales funnel swear by e-mail marketing. You should too. Plain and simple, if you capture e-mail addresses of your website visitors and clientele, you are more likely to see an increase in sales as a result.
Think of it this way. You have a website and you receive 10,000 unique visitors per month. Those visitors show up and leave. Some of them may not come back, but what if they do? They’ll show up and leave again. If you have a mailing list that you send out an e-mail to once a week, you can ensure that a good number of your visitors will revisit your site on a regular basis. And you can better close them on sales.
Let’s say you capture just 1% of your visitor traffic e-mail addresses. That’s 100 new e-mail addresses every month. After one year, you’ll have 1,200 e-mail addresses.
Now, let’s say you send a newsletter to your list every week. If you make an exclusive offer once a month and get a 1% response on those offers, you’ll make 12 new conversions each month. If your average conversion is $20, then that’s an additional $240 of revenue each month. Now multiply those numbers by ten.
Can you see where I’m headed?
Capturing e-mail addresses allows you to market to your customers more efficiently and more often. It’s a lot easier to sell to a warm list than it is to a cold list. Your subscribers are opt-in, which means they have given you permission to contact them. You couldn’t ask for anything more.