Google Trends has announced some new innovations in its research tool. Specifically, they’re working on reducing ambiguity in search terms.
The example they use is a comparison in search data between “Harvard University” and “Rice University.” If you just input “rice,” then your data could be skewed by search results data that isn’t related to university comparisons, but a new beta announcement seeks to remedy that shortcoming. Also on the table are some improvements in the trends tool to celebrity searches. These improvements could also affect other types of searches such as geographical searches and other name-type searches (e.g. places, buildings, characters, books and movies, etc.).
If a searcher misspells an artist’s name, for instance, the old Google Trends wouldn’t include those searches in its data. The new Google Trends will.
The changes are supposed to make the research data more meaningful for users. It looks like they’ll certainly be effective in doing that and if you aren’t a Google Trends user, then I suggest giving it a try. With the death of Google’s free keyword research tool and “not provided” information, webmasters need to find more useful ways to conduct keyword research. Google Trends has always been one way of obtaining useful related keyword data for content producers. It looks like its getting better.