Content calendars are important organizational tools for bloggers, content marketers, and online businesses. No matter what type of blog or business you are running, an editorial calendar – or content calendar – can help keep you on track and manage your content better from day to day and week to week.
If you have a WordPress blog, there is an Editorial Calendar plug-in you can use. Otherwise, you might have to settle for Google Docs, Evernote, or other online management and productivity tools to help you manage your content marketing. However you do it, starting a content calendar will make your content marketing more efficient and help you write more content a lot faster.
What kind of information should go on your content calendar? I recommend the following at a minimum:
- Title of content
- Deadline date
- Scheduled publishing date
- Where the content will be published (on your blog, at XYZ Third-Party website, as a page on your website, etc.)
- Resources necessary for content production (links to articles for research, etc.)
- Planned links and anchor text
There might be more information you’ll require for your calendar depending on the internal policies of your organization, but this is what I’d recommend for minimum required information for any content marketing calendar.