Every day now I see articles popping up telling webmasters how to win Google’s heart again after being penalized for low-quality or spammy links. The latest was at Search Engine Journal.
All of this is well and good, but if you’re going to listen to bad SEO advice, then you’ll have to suffer the consequences of said advice. You probably trusted the wrong agency with your link building. Now you’re trying to figure out why your website lost rankings and traffic. Here’s why:
- You paid for links
- You engaged in reciprocal link building
- You tried tricking Google with link wheels
- You relied on article directories and bad business directories
- You sent out low-quality press releases
- You thought blog comment spam would help you
In essence, you thought low-quality links would get you through the bad times, but you found out wrong.
It’s not the end of the world. You now have to fix the problem. When you do, going forward, don’t trust the wrong people with your SEO. Don’t build any more low-quality links.
That’s not to say that all link building is bad. Good link building is centered on the same thing it’s always been centered on – quality content. Write good, original content and back it up with a solid reputation. There’s no other way to influence the search engine rankings.