There is a type of blogging that is still popular and that may soon find itself on the outs with Google, if it hasn’t already. It’s a type of blogging centered around building anchor text link spam posing as search engine optimization.
This type of blogging was popular in 2005. In fact, in 2005, just about everybody who was blogging was blogging this way, but it’s not the right way to blog.
Bloggers would write blog posts, and whenever they linked to a particular page on their website, they’d use the same anchor text every time to attempt to make that web page rank for the anchor text phrase. The search engines, especially Google, have grown wise to that maneuver. I’d be real surprised if it still works. My guess is that such links are not counted by the search engines any more. Bill Slawski probably agrees.
I’m not saying this because I think you should quit blogging. Nor am I saying it because I think you should quit linking to internal pages on your website from your blog. Neither of those is true.
What I’m saying is, when you do link to your web pages from your blog, don’t feel compelled to use the same anchor text every time you link to a particular page. Vary your anchor text. If you don’t, you may get flagged by Google as a link spammer. That’s the last thing you want.