co Reaching Rural And Older Targets Online |

This article points out that rural and older Americans are harder to reach online. That may be true, but it could also be changing.

As the American population grows older, more older people use the Internet. There are a couple of reasons for this. First, older Americans are wise enough to know that their grandchildren and younger family members are online. If they want to connect, they’ll have to go online too.

The second reason it is harder to reach rural and older Americans is economics. Many older Americans are on fixed incomes. Keeping the Internet open will certainly go a long way to make it more affordable.

Rural Americans are different. Even younger rural American citizens may not find the Internet necessary. They could end up taking longer to adapt to the Internet, especially in farming communities. But, again, I think that is changing, partly because many of these rural Americans are older Americans. They’ll go online to connect with family and friends.

As a business owner, you should do everything you can to ensure that older and rural Americans are connected. Even if they aren’t directly in your target market. What helps some of us help us all.

Are you concerned at all about older and rural Americans not being online? If so, what do you think should be done?