Sometimes, the best way to position yourself as an expert in your niche is to publish in-depth articles. These are not short burst 300-500 word articles that you write today and post to your blog only to forget about next week. These are in-depth resources on a particular topic where the information is not likely to change for years. How do you optimize those articles?
Believe me, there’s more to it than simply adding your keywords to page titles, h2 tags, and anchor text links. You can turn your optimization up a notch by being attentive to the following page features.
- Schema.org markup – Headlines and alternative headlines are very important page features for in-depth article optimization, as are images, descriptions, and publication dates.
- Authorship markup – Google is focusing more and more on Authorship markup. You should claim your Google+ account, link to your articles from your Google+ profile, and utilize Authorship markup whenever possible.
- Canonical URLs – This tells Google which permalink and page should rank for important search terms.
- Pagination – When you have long articles that spill over from one page to the next, proper pagination ensures the search engines associate the pages with each other.
In-depth articles are a great way to present yourself as an expert on particular topics. Be sure that you optimize them well for search. For more information on in-depth article optimization, see Google’s Webmaster Tools.