Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging, you’ll have to decide who your target audience consists of. Does it include a particular demographic? If so, how do you reach that demographic?
There are a lot of ways to reach a demographic audience, be it a geographically-based audience, an age- or gender-based audience, or something else.
- Google AdWords campaigns
- Search engine optimization
- Facebook ads
- Video marketing
- Social networking
- Or some combination of the above
Demographically-based audiences make good affinity groups. If you have a product or service that is geared toward a particular demographic, then targeting that demographic specifically can benefit you. You just have to make the right appeal.
It helps if you are a member of the demographic yourself. For instance, if you want to reach twenty-somethings and you are in your fifties, then why would your audience listen to you? On the other hand, if you are twenty-six years old and have something interesting to say, then you could be a shoe-in. The same holds true of any demographic. If you’re a part of it, you have a naturally built-in trust factor (as long as you don’t blow it).
Demographics matter a lot in marketing. They matter in traditional marketing as well as online marketing. Tracking and measuring your efforts is easier online. Build trust first and demographics are a big deal.