Thanks to their mobile phones, people are now spending more time online than watching TV. This is no surprise to me, and it probably isn’t to you either. Television usage has remained the same since 2012. Online usage with laptops and computers has remained the same since 2010. Mobile usage, especially smartphones and tablets, has increased.
In 2010, smartphone usage consisted of 41.5% of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage. Feature phone usage consisted of 54.3% of total mobile usage. In 2013, those percentages are 47.5%, 44.8%, and 7.7%, respectively.
I fully expect smartphone and tablet usage to continue to increase. Eventually, you might see some decline in TV usage. At the very least, you’ll see an increase in online usage because people are connecting to the Internet through their TVs. So what does all of this mean for the small business owner? In a word, it means you need to start thinking about your mobile marketing message today.
There are plenty of ways for small business owners to get on board with mobile marketing.
QR codes allow your customers to reach your website through their mobile phones. Responsive web design means that your site is accessible on any device. Other mobile marketing tactics include SMS texting, check-in services like Foursquare and Yelp, and social-mobile apps. When it comes to devising a mobile marketing strategy, there’s not just one way to go. An effective strategy is based on the unique needs of your business and your customers.