Social media marketing has become a big deal. Of course, it’s powerful when it’s done well. Many social media users are out there every day sharing links to their own content, blasting e-mails, sharing their own content left and right. Is this good for your business?
First, if you don’t promote yourself, then it’s likely you won’t get promoted, so I definitely think it’s OK to share your own links. But do you always have to share your own links?
If all you do is share links to your own content, then you’re going to turn people off. No one likes an attention hound. But the real issue is this, is there ever a time when you should allow someone else an exclusive right to share your content before you do? Jon Morris says so.
And I completely agree.
In Jon’s scenario, he liked a tweet sent by a Twitter power user. So he created an infographic about the topic that was tweeted about, then he sent that infographic to the power user. The power user took it and shared it with his audience. Instant virality. A big thumbs up.
This is a good strategy. If you can build a relationship with a power user in your niche, then you can create a useful piece of content just for them. Send it to them with no expectation of return and watch what they do. If they like it and use it, they’ll likely give you credit. Don’t get upset if they don’t, however. After all, you gave them exclusive rights. It is highly likely, however, that the power user – if they are ethical – will give you credit.
But what if they don’t use your material? In that case, feel free to send it elsewhere – or use it yourself.