co Would You Risk Arrest For 1,000 Retweets? |

Every now and then I read a story that makes me laugh, not because it’s particularly funny, but because it’s particularly sad. Youthful indiscretions, however, are often funny.

In this case, a young man tweeted that he’d run across the field at the Major League Baseball All-Star game if he got 1,000 retweets. He did and he got arrested. I’m sure it impressed his friends. His mother, on the other hand, was not impressed. Scroll down and look at the screenshots.

I’d like to ask you a question. As a business owner, where do you draw the line between crazy antics designed to attract attention and too over-the-top to risk?

It’s OK to get crazy. I mean, marketing is all about drawing attention to yourself. But if it involves getting arrested, then you should think twice before going that far. There are consequences to every action. If you have to break the law to get attention for your business, then you are venturing into risky territory. Worse than the actual arrest could be the long-term ramifications to your reputation. You don’t want to have to engage in serious reputation management to overcome your youthful indiscretions.

On the other hand, if you can take a calculated risk and get additional exposure for your business without risking your reputation, then go for it.