co Realtime Marketing Is An Ongoing Commitment |

When Oreo responded to lights out at the Mercedes-Benz Superdome during the third quarter of the Superbowl, they weren’t just taking advantage of a unique opportunity. They were following up on every opportunity they’d taken up to that point.

There’s a very clear distinction between taking advantage of big moments and making the most of every small opportunity that leads up to it. Realtime marketing is as much about those small opportunities as it is those big opportunities. If you use your everyday ongoing opportunities well, then you’ll have a lot more success at responding to your big Superbowl opportunities.

What it takes to succeed with realtime marketing is consistency with regard to your overall marketing. No event happens in a vacuum.

You have to build trust and respect in the marketplace. You do that will consistent and constant engagement. That doesn’t mean you have to sit in front of your computer all day long every day. It does mean you should take time out of your day each day to engage with customers and potential customers in your chosen mediums. If you do that, then they will listen to you when you want them to.

Take care of the nuts and bolts of marketing before you start thinking about the big picture of realtime marketing. It will come a lot easier.