Personal online branding is important. Whether you are a CEO, a small business owner, or a freelancer, your online reputation could use a boost. According to Conductor.com, Google+ does exactly that.
Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. I’m willing to bet, however, that this phenomenon does not apply strictly to tech writers. I’ve been saying the same thing for well over a year now. Google+ is more than just a social networking tool. It’s also a tool that enhances your personal online presence. You should be using it.
Let’s say someone goes online to search for you by name. Will they find you? It depends. Their chances of finding you are greater if you have a Google+ account.
This is different than searching by some generic keyword you’re associated with. For instance, if you are a world renown chef and someone searches for “gourmet recipes,” they may or may not find you. If you don’t have any gourmet recipes, then probably not. If you have written a book about gourmet recipes, then whether you are found through a Google search will depend on how well your web pages for that book have been optimized. The rules are a little different for brand names.
Going forward, I suspect that targeted SEO efforts will be less important than authorship and Google+ social presence. Just something for you to think about.