In case you haven’t heard, Google killed Google Reader. It is no more. Effective today.
What that means is, if you had subscribers to your blog who were using Google Reader, then they either have to find another RSS news aggregrator in order to subscribe to your blog or you just lost a subscriber. You may not even be aware of it yet.
The big question is, does this pose a problem for blog marketers? And for me, the answer is, No, not really.
There are other ways you can attract subscribers to your blog. For instance, put a subscribe-by-email button on your blog so that readers can get your blog posts delivered to them in their inbox every time you write. If you haven’t done that yet, you should. Even today, there are still people who don’t know what an RSS reader is, but everyone knows what e-mail is and uses it.
Secondly, you can start a blog promotion newsletter, which is a special newsletter you send out weekly and that summarizes your blog posts while linking back to them. It is delivered by e-mail, and it’s very effective.
If it really concerns you, send a letter our to your list or write a blog post that educates your readers on RSS news aggregators and suggest a few alternatives to Google Reader. One I recommend is Feedly.
The death of Google Reader is not the end of the world, but it will be missed by those of us who know what it is.