3 million business pages that is. At least, according to Marketing Pilgrim. The interesting thing is that 1/6 of those were created within the last 12 months. Was yours one of them?
It would not surprise me to see that many more created in the next 12 months.
LinkedIn has become the social networking haven for business-to-business enterprises. If you cater to businesses, then LinkedIn should definitely be your destination. Not only are they growing the business pages, but they’re growing. You could say the business pages feature is growing so fast because LinkedIn itself is growing so fast.
Social networking is not going to go away, and you can’t work every single network there is. You have to make some hard choices. Is it Facebook or LinkedIn? Google+ or Twitter? Only you can decide, but it is a decision you need to make. Don’t make the decision lightly. Give it some serious thought. Think about who your target audience is and where they are likely to hang out. If in doubt, ask.
LinkedIn is on the go. I expect the rest of 2013 and 2014 to be big years for the business-to-business social networking site. No telling what they have up their sleeve right now and what they could roll out in the future.