If you’ve been involved in search for five years or more, then you know that it is continuing to evolve and that search is constantly creating new opportunities for businesses, entrepreneurs, and search marketers. One way that new search opportunities will be created in the next five to ten years is with the advent of new generic top-level domain extensions (gTLDs).
Since June 13, 2012, there have been 1,930 new gTLD applications. There are currently only 23 gTLDs, but there will someday be several hundred and that will complicate search in a real way.
The search engines of course will have to adjust to the volume of new domain names. Several of these new gTLDs have already received thousands of applications for domain names in anticipation of the coming explosion. Today, you can use Google’s Advanced Search features to look for information on a specific gTLD such as .travel. I can foresee a time when each gTLD will have its own search engine. Some of them already do.
We aren’t there yet, but it won’t be long before the introduction of new gTLDs will create new search opportunities in many new ways. Geotargeted gTLDs – such as .NYC – will open lots of doors for the search marketing industry to better geotarget based on these domain extensions. Industry-specific gTLDs will also create new opportunities. And that’s not all.
I hope you’re watching the gLTD space because it won’t be long before you’ll start seeing these new domain extensions. Then, not long after that, new search opportunities will be on the horizon. It’s up to you to be prepared for them.