Local businesses have been trying hard to use search results to get their businesses noticed for the better part of the last decade. Fortunately, Google and Bing have been making great strides to make this easier for a lot of business channels. Just recently, Google announced the introduction of a new visual local search tool online marketers are calling the “Local Carousel.”
Mike Blumenthal practically gives it a thumbs up.
The most logical question for local small business owners with regard to the carousel is, “How can I ensure inclusion?” The answer is, you can’t ensure inclusion, however, you can make it more likely that you’re included in the local carousel by adding your business to Google Maps. This is where the carousel information is pulled from.
The local carousel seems to be available for several verticals, including:
- Bowling alleys
- Golf courses
- Movie theaters
- Sports stadiums
- Night life venues
- And other local attractions
You can see a full list here.
Here’s the question of the day: Will the Google Local Carousel deliver more traffic to your website? Not likely since there is no link in your carousel display. There is also no phone number or address displayed. What is displayed is your Zagat review rating.
Local marketing is becoming a hot new item online for small businesses at the local level. The carousel is just one more opportunity – if you can call it that.