Analytics is a very important part of doing business. Small businesses, especially, need to consider how they will reach their audiences effectively and track their movements online. A new tool from Google makes that easier. It’s called Google+ Dashboard.
To use Google+ Dashboard, you have to have a Google+ page. You can’t have a Google+ page for your business unless you have a Google+ personal profile.
This is good evidence that the future of your business online depends a lot on Google+. If you don’t establish a Google+ presence for your business, there is a high chance that you will not be visible online. Right now, if you haven’t established a Google+ presence, then you are certainly behind the competition.
So what are the features of the Google+ Dashboard? According to Googler Pavni Diwanji, the Google+ Dashboard performs the following four functions.
- Allows you to update all business information from a single Overview tab on your page. This includes website URLs, business hours, phone numbers, etc. When you update your information, Google+ will make the changes at Maps, Search, and Google+.
- Monitor all of your Google+ notifications, page managers, Hangouts, photos, and videos in one place.
- Access to all your Offers and Google AdWords campaigns.
- And metrics and tracking information on top searches related to your business, locations from which driving directions are requested, and your Google+ post performance data.
I think this could very well become one of your most important analytics tools, especially if you have a presence on Google+ (and you should).