There are a lot of ways to make social media work for you, but it’s important in this age of search + social to approach social media with the right frame of mind. There are some good reasons to believe that a sound social media strategy is the best link building policy of today.
For that reason, I think there are three specific things you can do today to improve your social media presence.
- Develop relationships with authority – Let’s start with authority. In order to become one, you have to say something that other authorities in your niche agree with and promote. That is typically done through social media. Search out authorities in your niche and friend them on your social networks. Share your content with them.
- Establish Google Authorship. Google Authorship is a program established by Google that allows you to become a trusted authority by publishing content associated with your name. Get familiar with it and make sure your content follows Google’s guidelines. HINT: You need a Google+ profile.
- Use Twitter cards. Twitter cards are HTML documentation you put on your website to make your tweets and shared content on Twitter more trustworthy.
If you want to make the search engines like your content and make your content more shareable on social media, start by giving your content a higher authority rating. This is the future of SEO.