Small business owners will often ask the question, “How often should I blog?” The correct answer is you should blog as often as you can without sacrificing the nuts and bolts of your business. If you can blog every day, that’s great. Twice a day, even better. But there’s a limit to how much one person can blog and still provide value to their readers.
If two days a week is all you can handle and still provide value to your readers, then blog just two days per week.
But here’s what you need to know about blogging:
- Every time you post to your blog, you are inviting the search engines back to crawl your website. Blog more often, you’ll get crawled more often. Blog less often, you’ll get crawled less often.
- The more you blog, the more traffic you can expect to your blog.
- The more blog posts you have, the more blog posts you can have indexed in the search engines.
The main ingredient for successful blogging is that you provide value to your readers. You want your blog posts to communicate with customers and potential customers. If you can do that, then you’re ahead of the game.
You can blog yourself or you can hire a ghostwriter to write your blog for you. One costs more money, but you’re more likely to get quality blog posts if you’re not a writer. The important thing is that you connect with your readers.