The next phase of video marketing has begun. Not too long ago, YouTube rolled out live streaming videos for specific channels. This past week, however, they opened up live streaming to anyone with a channel of more than 1,000 subscribers. That’s almost everybody.
If you are just getting started in video marketing or you are well on your way to reaching 1,000 subscribers, then you have a measurable goal to strive for.
Once you hit 1,000 YouTube subscribers, then you can enjoy some of the great benefits of live streaming. Features of the service include:
- Real-time transcoding into every conceivable format
- Showing multiple camera angles
- Closed captions
- Ads and slates
- Any device supported
Here’s how you can know if you are eligible for live streaming on your YouTube channel:
If you want to know if you are eligible, simply check your account features page. If you’re eligible, you’ll see an “enable” button and there you’ll be able to sign up. YouTube says that live streaming capabilities will officially come to these channels in the following weeks.
With live streaming, you can reach audiences right now. You don’t have to wait for your video to parse and go live. You can record it online and make offers, take orders, receive call-ins, etc. Anything you can do on a live TV show can be done on YouTube. Welcome to the 21st century!
Video marketing just got tons better.