co Upcoming Google Algorithm Changes |

Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. I’m going to take a stab at it and say the most important of these are:

  1. The “major” Penguin update
  2. “Going upstream” to address link spam
  3. Authority boost
  4. Soften impact of Panda on sites in the “gray area”

It’s hard to say whether the “more sophisticated link analysis” is going to be a big deal until it happens, but Matt Cutts seems excited about it. I don’t think it will be as big a deal as the authority-boosting algorithm change if Google does what the SEO community has suspected it will do.

Many of the changes being planned are attempts to get ahead of the link spam and SERP spam problem that has plagued Google since its first days of existence.

The rest of the changes will affect most of us but mostly for the positive.

Without further ado, I’ll let you watch the video and judge for yourself the value of these changes. Which ones look the most promising to you?