Viral content goes viral for one reason: It struck a nerve. Not with just one person but with a lot of people. You opened them up and hit them with something that made them share it with the world. It’s a good feeling when you do it. Unfortunately, it doesn’t happen every day.
So how often can you write viral content?
The good news is, you don’t have to write it every day. One good piece of viral content can sustain you for a long time. If you have one piece of content go viral every six months, your business will rise. But simply having content go viral isn’t going to make you money. You also need to find ways to capitalize on the traffic.
Viral content attracts eyeballs. What you do with those eyeballs after they’ve landed on your website is up to you. I recommend an opt-in form to capture leads.
You’ll know your content is working when you capture leads. Getting content to go viral is the first step. Getting people to sign up for your newsletter or e-mail marketing list is another thing. Once you get them, however, you can market to them over and over again. No need to go viral then. However, you can use your e-mail list to help your content go viral. All you have to do is share. Let the list do the rest.