I’ve been a big proponent of guest blogging and still am. However, there is a danger in doing too much. Of course, you could also have the wrong motives.
Every few years Google updates its algorithms to get rid of bad practices that are causing harm. Google Panda and Google Penguin were two such updates. One killed content farms and the other killed low-quality links from low-quality sites. Some bloggers haven’t learned their lesson.
As happens after all Google updates, Internet marketers scramble to change their tactics. In this case, more than a decade of link building tactics were turned on their head, so what did online marketers do to gain an upper hand? They turned to guest blogging – under their real names.
The reason they did this was to catch the wave of Google Authorship. It is now being reported that Google is moving toward an Authorship recognition posture where your reputation as an author is a huge link building ranking factor. Maybe it’s true, maybe it’s not. But I’m betting that if it is true, then it won’t negate the old-fashioned link building ranking factors that Google still relies on.
So what’s the bottom line? If you are building bad links from bad sites, then your good reputation won’t matter. Make sure you diversify your authorship efforts.