Twitter has finally opened up its self-service advertising platform to everyone.
Remember when this program was open only to large corporations? Well, that has ended. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Here’s a brief description of them.
- Promoted Tweets – With promoted tweets, you establish the demographic criteria that are important for you and your tweet will be seen in the streams of the people who meet those criteria. This is a golden opportunity for small business owners and freelancers.
- Promoted Accounts – The other way to reach targeted followers on Twitter is to promote your account through the “Who To Follow” list on Twitter’s sidebar. This option allows you to attract new followers based on criteria you establish for promoting your Twitter account. So, for instance, if you are looking for female small business owners in Idaho, then you can promote your account to that demographic.
Online advertising has changed a lot over the years. Promoted tweets and promoted accounts are a new way for businesses to attract the demographics that are important to you. This advertising will initially be less expensive than Google AdWords, but I think the price of promoted tweets and promoted accounts will likely go up after the initial wave of new users.