co Is Guest Blogging Right For Your Business? |

There are two ways to get involved in the guest blogging craze. You can be a guest blogger on someone else’s blog or you can accept guest bloggers for your blog. Let’s talk about some of the pros and cons of that last option.

Two of the best benefits for accepting guest blog posts for your blog are:

  1. You can take a short break from blogging and still offer quality blog posts for your readers;
  2. And you can get residual traffic from the fans and followers of your guest blogger, which is new traffic for you

Of course, there are some downsides to accepting guest bloggers too.

One downside is you have to go through a lot of low quality content and spam in order to find a few nuggets of good content to publish. There is a workaround to this downside, however.

I recommend establishing a guest blogger set of guidelines. Publish them on your blog so that potential guest bloggers know what your guidelines are and can follow them easily. Be sure that you stick to your guidelines without fail as you don’t want word to get out that you make exceptions for specific individuals. Your reputation is important.

Guest blogging on your blog can be a benefit to you and the blogger. It’s worth considering, but there’s no pressure.