One of the biggest mistakes YouTube marketers make is thinking they’ll get a rush of traffic from their uploaded videos. More often than not, the referrals from YouTube are pretty low. That’s because people go to YouTube to watch videos. They are not looking for websites to visit. They want to be entertained or informed.
That doesn’t mean, however, that marketing through YouTube has little or no value. It actually has a lot of value.
But what about rankings?
If you think that uploading vidoes to YouTube and then embedding them on your website is going to improve your website’s rankings, then you’ll be disappointed by that too. More than likely, those embeds will help YouTube rank better. If you own the channel those videos are uploaded to, then your YouTube channel could see a rise in rankings based on number of video embeds and social shares. That’s not a bad thing as it means your brand will have one more ranking than it did before. That’s great for reputation management.
The real benefit to marketing through YouTube, however, is in branding. YouTube is one of the top 5 most trafficked websites online and the second biggest search engine. That means you have a powerful marketing medium.
If you can get your YouTube videos in front of a lot of eyeballs, that’s powerful branding. And it’s the true value of marketing through YouTube. Forget about rankings and traffic.