co Will Amazon Improve Social Networking? |

Amazon recently announced the company has acquired social networking site Goodreads, a site for readers and book lovers. The folks at Goodreads are excited about the idea.

One of the reasons for Goodreads’ excitement and optimism is this:

Our members have been asking us to bring the Goodreads experience to an e-reader for a long time. Now we’re looking forward to bringing Goodreads to the most popular e-reader in the world, Kindle, and further reinventing what reading can be.

Could that mean that a Goodreads Kindle app is on the way?

Goodreads is asking users to let them know in the comments on the above thread what type of Kindle experience they’d like to see with Goodreads. This is your chance to let them know how you’d like them to integrate with your Kindle.

But what kind of opportunities will this present for authors? I think there are several ways this acquisition could make marketing better for authors, and particularly for authors who are small business owners.

First, it could open you up to new readers, especially if you publish on the Kindle. Secondly, if a Goodreads Kindle app is on the way, then you may have a more effective way to network with your readers through that app. Putting readers and writers in direct contact through a Kindle reading app just might be the best marketing tool you have.