Many small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. But it does require hard work.
First, you need a plan. Don’t wing it. Establish a strategy and pursue it in full force.
Secondly, decide what tools you’ll need. There are many ways to go about publishing online. Some are more effective than others based on the type of business you are promoting, but all the methods have their pros and cons. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake.
Here are 4 ways you can become an online publisher without detracting from your current small business goals:
- E-zine publishing – As an e-zine publisher, you should look at publishing content that isn’t self-promoting. There are a variety of ways to get content for your e-zine. One way is to take submissions from industry professionals.
- Start a blog – Blogging is another way to be a publisher. Write your own posts and take guest posts from other industry professionals.
- E-books – With the advent of the Kindle, Nook, iPad, and other e-book readers, you now have a whole new option for digital publishing. Just like print books can increase your professional stature and make you an instant expert, digital book publishing can do the same.
- Squidoo Lens and HubPages – Off site publications such as Squidoo and HubPages can be an all new avenue of traffic for your website and credibility for you.
Many small businesses are now establishing their own publishing companies to increase their influence within their niches. Your credibility and reputation deserve a new approach. Don’t they?