Matt McGee has done it again. Provided food for thought where local blogging is concerned.
If you are a local business and you want to create content that will attract local customers, then creating content with geotargeted terms may seem like a good idea. In actuality, it’s a double-edged sword. On the one hand you can get a lot of traffic related to your local area. On the other hand, much of it can be untargeted traffic if you write about the wrong geotargeted stuff.
For instance, if you are a local auto mechanic, do you really want to write a post about an upcoming carnival in your local area? If you can’t tie it into the core service of your business, it’s better to stay away from it.
Matt McGee says it succinctly:
As you create local blog posts and content, think about what type of visitor each piece of content is going to attract. If it’s a visitor that can be converted, try to convert them. If it’s not, either don’t create the content at all, or make sure those won’t-ever-convert visitors don’t get in the way of running your business.
So, here’s the takeaway for your local blog: Create content that is designed to attract targeted traffic from your local area and convert that traffic into a sale.
The key here is to write content that attracts targeted traffic. If you can’t do that, then you won’t convert it, no matter how much traffic it is.