More and more, online marketers are integrating social media with e-mail marketing, but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about.
- Add social icons to your newsletter articles – This is a no-brainer. It’s likely something you’ve considered. If you haven’t done it yet, make it easier for your e-mail newsletter subscribers to share what they read with their friends on their social networks.
- Repurpose e-newsletter articles for social media – Take one article from your e-mail newsletter and share it on your Facebook page and your LinkedIn account. (Be sure to tweet them as well). Drive traffic back to your newsletter subscribe page to increase your subscriptions. If the article includes a call to action, give readers the shortest route possible to take the action you want them to take. Either include the Buy Now button on Facebook or link to the conversion page.
- Turn your newsletter into a series of videos – Or, maybe just one video newsletter. Keep it short. Turn your articles into little video articles that might even include a multimedia presentation.
These are just a few ideas. There are other ways you can integrate your e-mail marketing and social media accounts. Use your creativity and make it happen.