If you still haven’t gone to the lengths of getting a Facebook page for your business, allow me to give you one more reason to go for it – Facebook Nearby.
Facebook Nearby is a feature designed for Android and iOS devices, which makes it a mobile marketing opportunity extraordinaire. The idea is to take Yelp and Foursquare on straight up with Facebook’s own local marketing service. And what a service!
Here’s what TechCrunch says:
Similar to how it ranks stories in the news feed, Nearby looks at a ton of signals to determine what to show you first, including friends who’ve Liked a business, checked in, left a short text recommendation, or given the Place a star rating.
Along with an omni-list of locations, you can search for specific spots or browse by categories, including Coffee, Hotels, Outdoors, and Nightlife.
If you really want to drill it down, then you can search by sub-categories. For instance, looking for an Italian restaurant? Then you can search for Italian restaurants in your local area.
I like that you don’t have to sign up for the service as if it is a directory. If you have a Facebook page, that should be enough to put you in the directory of searchable businesses for your local area, provided that someone has Liked your page, recommended you, or starred you.
Facebook’s Nearby has the potential to become a major competitor in the local mobile marketing space. This what is local businesses need.