It’s easy to get carried away. You want to join everyone you know on Facebook, then on YouTube and Twitter. The next thing you know you’re spending half your day on social networking websites. You’ve added a LinkedIn account, a Google+ account, a Tumblr account, a Pinterest account, and then you have way to much to keep up with. There’s really no need to do all that.
Just about every social networking site you’d think about joining has its benefits. But if you spread yourself too thin, you won’t enjoy any of the benefits of any of them.
You’re a small business owner. You should be running your small business. But you know you should have a social media presence. But which sites should you be on, and how long should you spend on them?
You should first define your target market. After you know the demographics you want to reach, find out which social sites those demographics hang out at. Join those, and only those. Then, restrict yourself to no more than fifteen minutes per day on each site. You really shouldn’t spend more than an hour a day on social networking. The rest of your time should be on running your business.
If you approach online marketing with a level head and with diligence, then you can make it work for you. Don’t go overboard. Manage your time well.