Pinterest has announced that businesses are welcome. Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. And a lot of those users have been businesses. Now there’s good news. You are no longer “just tolerated;” you are welcome.
If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page. If you do have an account in a business name, then you can convert that account to a business brand page. The new direction also includes new features.
Here are a few new features that your business can take advantage of at Pinterest:
- Add a Pin It button to your business website
- Add a Follow button to your website
- Invite people to follow your Pinterest boards from your website
- Add Pinterest branding to your marketing brochures and other collateral
I encourage you to check out sample business pages and find out how you can use Pinterest brand pages to promote your business more effectively.
Social media marketers have a lot more options available to them today. You are not relegated to Facebook and Twitter any more, though you can incorporate them into your overall marketing plan alongside Pinterest and other services.