Friday we talked about Google Authorship. The case is by no means closed, and you should be aware that this is the way search engines will be ranking your web pages in the future – especially Google.
In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation. If that happens, then you can bet that online content producers that haven’t switched from the SEO tactics of 2006 to the SEO tactics of 2013 will fall off the radar. I don’t want that to happen to you, so here’s what you need to pay attention to.
- Write great content. Now more than ever, great content is necessary.
- Promote your content widely through your social networks.
- Use Google Authorship to connect your social profiles with your reputation and online home base. Start by opening a Google+ account and using it to connect with readers.
- Build value into everything you do online.
- Connect with the leaders and influencers in your industry. Write guest blog posts for their websites and interact with their readers through blog comments.
Google Authorship is going to start taking the place of link-based algorithms. That doesn’t mean that inbound links will cease to be important, but it does mean that inbound links won’t be the basis for search engine optimization. Your reputation will.