co LinkedIn Goes Pretty |

LinkedIn has changed the design on its profile pages, and I have to say it looks rather nice. Here’s what I like about it.

  • The design layout is smooth and easy to navigate if not pleasant to look at.
  • Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me.
  • The ability to add sections to your profile. Again, customization is a good thing. If you are an artist or author, presenting yourself to potential readers is a different kind of marketing than a small business owner that provides a service. The presentation should be different.
  • Experience is now called Background. That’s a more ubiquitous term that can be used in creative ways.
  • The Connections box seems a bit more friendly and inviting. You can now sort connections by company and a few other criteria.

This is the kind of the improvement that could move LinkedIn up in the social networking category. Currently, the site falls behind Facebook, Twitter, YouTube, and Google+ in terms of popularity. If LinkedIn is to ever move into the top 3 social networking sites, it will have to make itself more attractive to more types of users, and that means being more than just another pretty face. But being pretty is certainly a good start.