Mobile phones and other handheld devices have made social media more accessible to more people more often. In other words, you don’t have to sit at your computer all day long to engage with your customers and potential customers through social media.
Smart phones allow users to interact with Facebook, Twitter, Google+, and other social media sites – even YouTube – right from the palm of your hand. That means you can stay connected even while you are doing something else. And in many cases you can monitor your e-mail with your mobile phone as well, which means you can respond more quickly to customer service requests, sales opportunities, and other transactions that typically take place on social media.
Let’s say you are merchandising your store for an upcoming promotion. You can’t sit in front of your computer because you have work to do, but you can take your mobile phone around the store with you.
If a customer who follows you on Twitter replies to your last tweet with a question, your mobile phone can send out an audible signal notifying you that you have a Twitter message. You can pull it out on the spot, respond, and get back to merchandising. If your Facebook page gets a comment, you can be notified, and if a response is necessary, you can do that too.
Mobile phones are making social media much more accessible to business owners as well as customers. That’s just one more reason to go mobile.