In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page.
Google showed up on the scene in 1998 and suddenly back links became the most important thing. Webmasters scrambled to get the best links from the best websites. Article marketing took on a whole new air of importance and website directories were full of useless descriptions for the sake of a good link.
Then, along came blogging and social media, videos, mobile marketing, etc. About once every couple of years or so Google unleashes a huge algorithm change that sends the Web into a topsy-turvy spin that shakes things up a bit. Google Panda was one of those.
It doesn’t matter what an algorithm change targets, whether it is links, on-page keyword usage, content farms, or something innocuous like the importance of a title attribute on an image or video. The intent is to create better search engine results for searchers. The best way to help the search engines do that, and it’s always been the case, is to create quality content that your website visitors can benefit from. Create value to receive value. That’s the rule.
While the particulars of SEO have changed drastically over the years, the essence of it has not. It’s still about quality. Quality content is the only real SEO you need to concern yourself with.