If your marketing company hasn’t asked you what your online marketing budget is, then you should reconsider using them for your marketing. One of the first questions that should be asked by any consulting in online marketing is, “What’s your budget?”
That’s an important question because online marketing has flowered into a lot of sub-niches and they all require a specialist touch in order to be managed effectively.
Let’s say your budget is $500/month. You can spend that money on videos, articles, blog posts, PPC, social media marketing, or put it into other online marketing channels, but you can’t do it all. You will have to make some tough decisions about which marketing channels are most important for your business to pursue. It’s not that some marketing channels are more effective than others. It’s really a matter of which marketing channels are going to be the right fit for your company with the budget you have.
Every small business has to face the fact that $500 will only get you so many videos, so many articles, or so many social media posts. That’s why it is important to narrow your scope and choose only those online marketing channels you think will get you the best results for the money you have to spend.
So, define your budget, then you can define your online marketing strategy. Don’t get it backwards or you could end up spending more in the long run.