Klout bills itself as a social media influence metric, but until now it was largely limited in how it measured influence. Recently – like, within the last month – they’ve expanded how to measure influence to include Wikipedia entries, LinkedIn titles, and +K. I’m actually surprised that they weren’t already using +K as a measure of influence.
Another change they’ve made is the addition of something called Moments.
I actually rather like this idea. Moments is something like the Facebook Timeline, but it takes “your most important content” from all of the networks Klout measures and adds it to your profile. Moments will go back 90 days. Anyone looking at your profile will be able to see your Moments and know, essentially, what you’re all about.
I wish Moments would go back further than 90 days. It seems to me an accurate measure of influence might go out to 120 days, or even 180 days (6 months). But that’s just me.
Klout is careful to point out that not everyone has Moments yet. Supposedly, they are rolling out Moments to all Klout users in the next few weeks, but they made that announcement on August 14.
Moments could potentially be a good measure of social influence, but I won’t know until I see it. I like the addition of Wikipedia and +K to the mix, but Klout currently only monitors 11 networks. These include Twitter, Facebook, Google+, YouTube, LinkedIn, Foursquare, Tumblr, Instagram, Blogger, Last.fm, and WordPress.com. More are to come. Stay tuned.
For more information about Klout Moments and other recent changes to Klout, check out their Discover page.