SEO gurus can sometimes shroud the work of search engine optimization in mystery. It’s usually done to make people believe it’s difficult work so they can sell more services. The truth is, it’s really not that difficult. Here’s an article that sums it up nicely in a cute little nutshell.
The sad thing about the article is that natural writing on the Web is really nothing new. This is the way the search engines have operated for a long time. But it’s more important now than ever.
Real SEO writing is about ensuring that your content passes the quality test. If it does, then you have huge potential to rank for the keywords that you want to rank for. If you over-optimize your content, you can do more damage than if you don’t optimize at all. And there’s the catch.
I can distill all SEO copywriting advice down into three little bullet points:
- Write well
- Write clearly
- Write naturally
The only real keyword usage you have to do is that which comes naturally to the content you are writing. You don’t have to count keyword densities or ensure your keywords end up in some magical place on your web page. You just have to write great content that is worth reading. Oh, and pepper it lightly with a couple of keywords or three.