Content marketing can take place on your website or offsite. In fact, for the best results you should incorporate both onsite and offsite marketing strategies. But where do you find your offsite content marketing sources?
That’s a good question. Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf.
- Other blogs – You should write to your own blog as often as possible, but don’t be afraid to be a guest blogger too. You can write guest content for other bloggers within your niche or that serve the same market. You’ll get a bio and a link back to your website.
- Social media websites – Social media websites are some of the best places to publish your content. That includes Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, and several others. Post your content, join the community, and develop relationships – then send that traffic to your website.
- Review sites – Websites like Amazon, Yelp, and other review sites offer business owners a way to get their customers talking about them. Every good review of your business or products is another step closer to a sale.
- Directories – Not all directories are created equal. In fact, the search engines have de-listed a lot of them. But some of them are still valuable places to get your website listed. Places like Yahoo! and DMOZ will put your website in the spotlight without putting it at risk.
When planning your content marketing strategy, think about all the places off of your website that you can utilize for building rich content that drives traffic and links back to your website.