Search engine optimization experts have for a long time survived on cookie-cutter boilerplate plans, and the amazing thing is that they have worked. But I think such plans work a lot less these days.
It started with the Google Panda update that first hit the Net back in February 2011. Since then Google has run that update several times. It was targeting what have come to be called “content farms.”
A content farm is just a fancy name for websites that make up a cookie-cutter template for its content, then jam thousands of pages into its system using that cookie-cutter template. It worked like gold for some of those companies for a little while. Then Google slapped them silly and they went reeling. Some of them have recovered. Others are still trying. But what’s that got to do with you?
If you think cookie-cutter SEO is going to work for you today, then you need to educate yourself on the experience of these content farms. Sites like eHow, Squidoo, and EzineArticles learned their lesson the hard way. You don’t have to.
Your SEO has to be as unique as your content. In fact, content is your SEO. Make it unique and original, and make it stand out from your competition online. Otherwise, you might not get very far.