Just because your business is small doesn’t mean it has to look small. You can look like a big brand with just a little effort. All it takes is a little planning and some ingenuity, then the elbow grease to go with it. OK, scratch the elbow grease. You aren’t tiling your kitchen floors. But you do need to work hard.
Branding is a strategy. To achieve success with it you need one key ingredient: Consistency.
But that’s not all you need. You can be consistently boring. What you want to do is build your brand and that means connecting with your audience in thoughtful ways over a period of time. Here are 4 ingredients to great branding that every small business owner should know:
- Create a logo that is simple, easy to recognize, and that speaks to your audience. This is harder than it sounds, but it can be done. Make your logo stand out. You do want people to associate it with your business.
- Choose colors that compliment your images and your message. Make them attractive to your audience.
- Be consistent. Pick a header and go with it. Don’t keep changing your logo and color scheme.
- Persistence. Just as you want to be consistent, you also want to be persistent. Stay the course. When you get bored with your logo and branding elements, your audience is just starting to recognize them. The last thing you want to do is change them.
By branding your small business you give it a little bit more edge and room for success. You’ll be glad you did it that way.