Many small business owners don’t have the budget or the resources to manage their own online marketing strategy. That’s why they come to us. But the importance of such a strategy is something that I like to stress because we are fast approaching a time when having no online marketing strategy at all is sure suicide for your business.
There is more than one way of course to approach online marketing. Every business is different, therefore every business should have its own strategy. There is no such thing as a cookie-cutter marketing plan.
That’s why Small Business Mavericks favors a custom-designed Internet marketing strategy. We start by identifying your target market. After that, we identify the features and benefits of your product or service and develop the emotional triggers that lead to sales.
Your Unique Selling Proposition (USP) is what sets you apart from the competition. We help you identify that as well.
At the heart of your USP is your competition. We carefully review your competitors’ products and services and your own and determine what sets you apart in the marketplace. After that, we begin the keyword research that is going to help you target your message to the right audience for your products and services – keeping your USP in mind.
Then, we implement your plan and put your brand on the Internet map.
Is this an easy process? Not by a long shot. But it is a necessary process, no matter how small or large your business is. If you haven’t created your online marketing plan yet, now is a good time to start.