Did you know that 60% of the senior citizens in the U.S. 65 and older are online? And just about every day at that. And half of them are on Facebook. That’s about 10 million people over the age of 65 using Facebook.
If you have a product or service that caters in part to people over the age of 65, you might find your audience on Facebook. Are you reaching them? Are you trying?
When Internet marketing first started picking up speed (back in the 1990s), few marketers thought about market segmentation. They didn’t have to. In 1995 there were only 3,000 websites online. There weren’t nearly as many people using the Internet then as there are now. But today the numbers have skyrocketed. And it’s still growing.
Market segmentation has been an important marketing principle for most of history. It’s the idea that you tailor your marketing message to the audience. So how can you do that on Facebook?
One way is to build a Facebook page that appeals to the interests of the market. So if your product or service crosses age or generation boundaries, then why not create a separate Facebook page for each of your market segments? But you don’t have to stop there either. You can do the same thing with e-mail and other marketing tactics. Reach the right market with the right message.