There is a lot to be said for search engine optimization and paid advertising. Both have their places. But social media is a two-way conduit that requires your interaction. It’s a way for you to dialogue with your audience about your products and services or your niche and nose your way into their minds. If you do it right, you can win new customers and make old clients happy with just a little effort. Don’t be pushy!
Forget the venue for the time being. You can be at Facebook, Twitter, LinkedIn. It really doesn’t matter. What matters is that you use social media as a strategy. Set some goals and measure them.
If you set a plan before you start talking you’ll have a much more focused social media presence. And you can use it much more effectively. The benefits of social media done right are astounding:
- Effective online branding
- Reputation management
- An efficient traffic funnel to your website
- A pre-sales message that is right on target
- Meaningful relationships that you can take to a deeper level
- Broader and wider reach
And this is just the beginning.
An effective social media plan begins with assessing your core strengths. What do you have to offer the social marketplace? What do you have to offer your prospects? What do you expect to receive in return.
Define. Then refine. Establish your expectations, then deliver on them through social media. And have fun in the process.